Gartner just put out a report on “Who’s Who in Enterprise Mashup Technologies” whcih contains all of the usual enterprise paltform companies and all the usual web mashup players . They gave some good, though standard advice that you should understand the problem, before you choose the technology (duh?) - but I thought it was interesting that they didn’t try to define a best practices architecture, or give some guidance on how to combine technologies or choose between them (see my post below).

One thing that was clear is that all of the Mashup Platforms are trying to be generic - allow users to build any type of mashup application. As always, being generic means being more abstract - and making it harder for people to easily build a mashup for a specific domain or vertical. This isn’t unusual for platform builders, since by building a generic tool they can capture the broadest audience of user. But I think that they might be making a mistake with respect to Mashup Platforms - the whole idea is to make it easy for anyone to build “situational applications” - that solve a specific need for information quickily, and that can be used by non-developers. For me, that means that platforms will have to be tailored to the domain of the user.

I am expecting that in the next wave of Mashup Platforms we’ll start seeing vertically oriented mashup platforms that will make it even easier to build a mashup for a specific vertical - from standard verticals like Finance, to more consumer vertical like advertisements.

Stumble it!

This entry was posted on Wednesday, September 12th, 2007 at 1:09 am and is filed under Mashup, VC, Web 2.0, enterprise 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.